Branding/Copyright and Trademark Policy
The Emory name appears on a wide array of merchandise that comes from multiple entities with relationships to the university.
As such, guidelines have been created for the use of the Emory name on merchandise inside the university (i.e., student groups, the alumni association, departments) and outside it (i.e., Barnes & Noble). Approval must be given for any designs bearing the Emory name.
Please remember that a custom merchandise design should only be used for that product. Custom merchandise designs are not approved official Emory logos and should not serve as such. See Logo Use Standards for more information on official Emory logos.
Merchandise
Approval is needed from Emory Communications.
All submissions need to be sent to branding@emory.edu and should include a mockup of the submitted design showing the placement and size of merchandise graphics and logos.
If you’re working through a vendor for a custom order, please include:
- Vendor-supplied information for manufacture (i.e., color(s), embroidery, printing/embossing, or other product details)
- Emory client name and contact information (preferably an Emory email address and phone number) and association with Emory
- The entity ordering the merchandise (i.e., student organization, department, or club name)
- Faculty adviser’s contact information for student organization orders (including name, Emory email address, department, and phone number)
- Distribution— How do you plan to use this item? A giveaway? Fundraising?
- Quantity you want to order
Approved Vendor List
All merchandise purchased for recognized student organizations’ usage must use an approved vendor. Please see Emory Communications website for the list of approved licensed vendors. If there is a vendor you would like to use who is not currently approved, they must apply at
Copyright and Trademarks
Recognized Student Organizations must be careful using any likeness from companies or other entities which hold a copyright and/or trademark. Likeness can be any material such as logos, images, photographs, slogans, phrases, etc.
Please be sure to do your research before using any likeness for Recognized Student Organizations that have been known to receive large fines for infringements.