Recruiting and Retaining Members
Recruitment and retention are the lifeblood of any student organization. Effective recruitment strategies bring fresh ideas, diverse perspectives, and renewed energy to the organization, ensuring its sustainability and growth. Retention, on the other hand, fosters a sense of community, continuity, and institutional memory within your organization. When members feel valued and engaged, they are more likely to remain committed, contribute meaningfully, and help in recruiting new members. Together, recruitment and retention efforts create a dynamic and thriving student organization that can make a lasting impact on its members and the broader campus community.
Recruit
Recruitment starts with strategic marketing. Keep your promotions proportional to the membership you're targeting. Student organizations should foster inclusivity.
We offer several recruitment tools:
- Student Involvement Fairs (September and January) provide exposure.
- Tabling at Wonderful Wednesdays on The Hub allows direct engagement.
- Posting materials while abiding by campus regulations helps grab attention.
- Digital Signage in the Emory Student Center enhances visibility.
- Info Session Meetings create an inclusive atmosphere. Icebreakers can facilitate interaction, and help is available at silt@emory.edu.
Retain
Retention is the next step. Make meetings engaging by varying activities, inviting guest speakers, organizing social nights, and discussing relevant topics. Include all members in decision-making processes to build trust.
Recognize
Recognition is essential. The SOAR Awards offer an opportunity to acknowledge significant contributions by individuals and organizations at Emory University. Categories include both Individual and Organizational + Programmatic Awards. Nominations are made in early spring, with a celebration event in April.
Cost-effective methods such as Paper Plate Awards and Weekly Kudos also help acknowledge members' unique talents and contributions.
The success of your RSO lies in effective member recruitment, retention, and recognition. Remember, each member adds value to your organization.